Reading books is one of the best things you can do if learning and growth is important to you. It may not bring you pleasure and instant gratification as some other things might (such as watching a show, eating junk food), but it’s amazing for what it’s meant for.
A very low capital investment, high impact activity, reading books is quicker than listening to a podcast or watching a video. Has logistics constraints though of course – can’t read a book while driving. But prioritizing reading as a daily habit is one of the best things you can do for personal and professional growth, second only to perhaps fitness / nutrition.
Even its learning efficiency is through the roof – would you rather interview 100 people yourself in 20 cities over 2 years, or read the juiced out document that a writer has written by doing the same in 10hours? Your leverage for learning by reading is enormous. It’s like drinking a juice concentrate.
Even spending those 10 hours on reading may feel like a lot. But compared to the alternate – gathering that info first-hand yourself – it’s a no-brainer that reading is far superior.